If video animations are still not part of your marketing strategy, then change your strategy!

Yes, this is true.

Because the fact is, animations have gained a lot of momentum in past few years.

Now you cannot encourage more audience engagement without creating effective animations that zest up your communication and explain your business well than any other strategy in the marketing world.

Well, I know some of you may argue that animations are only useful in Facebook marketing as the platform gives more weightage to videos as compared to images.

But the reality is different. Not only Facebook, but all the channels and marketing specialists consider animations a ‘shining star’ for your business’s success. Especially 2D and 3D animations look like an elegant piece of art in the whole marketing landscape.

To prove the fact, research says that more than 65% of people are visual learners and 53% of people engage with your business after watching a 3-5 second animated video.

If you are still wondering why animation can hugely engage people more than static images, then here are a few reasons highlighted by our animators at Xdynamix Media Communications.

1. Animations grab the audience attention:

Do you know what element makes your animations special? It keeps your audience awake, attentive, absorbed, and captivated.

The reason is, all internet users do not have long attention spans. They just spend a few seconds scanning each image or video content.

But when you cleverly use animation in your content, it evokes the audience’s emotions. You can easily spark communications with interested users and make them follow your story or read the whole content.

Moreover, people never react well to intrusive marketing ads. They just assume them a loud useless noise. However, in the case of animations, people like to pay more attention as compared to long video ads that just promote their products or services.

Here is a fine example of Google Doodles animation. This cute thing makes people want to click, isn’t it?

2. It helps narrates your story:

Among all the best attributes, I like the way how animation beautifully brings complex ideas into a life that static images or videos cannot.

Just imagine, your powerful characters can talk, walk, fly, and do what not?

With such animations, you can simplify the process, narrate your story, and explain difficult processes easily.

I think the addition of any powerful narrative component to the story is an extremely helpful tool. When you get the help of talented animators, you can bring your ideas to life as animations act as purely a great storytelling mechanism that helps people get familiar with and understand everything you want to convey.

It evokes people’s emotions and makes a strong connection between business and customers.

We have seen the most effective animations first paint a picture of any complicated issue which can then be solved efficiently by the product promoted by the business. It is the best tried and tested advertising method that has powerful impacts on conversion rates.

Like the below animation is conveying a message that how people are trapped inside of their homes due to Covid19. So, everyone should use particular software for video conferencing.

3. Animations improve your conversion rate:

When people visit your website and see video content or any other interesting animation, they are more likely to click and spend minutes on your site than simply bouncing back.

Another interesting fact is, more than 60% of the audience love to take further action after watching an animation, whether it’s filling out a contact form, calling a professional, or sending a live chat message.

Especially if you are taking the help of animations and videos just to explain some important features of your products, then your audience may take interest in watching the video than reading the long paragraphs of text. This allows your message to spread across the right audience and generate an effective two-way communication process while informing the reasons to choose your services

Adding an effective call to action at the end of your animation is also the best technique to drive people to take more action.

4. Animations are fun & entertainment:

Just like animated cartoons and movies grip children’s attention through moving characters and colorful content for boosting more fun & entertainment, marketing strategies are also subjected to apply the same tricks using interesting business animations.

Because these short moving videos look like the best source of fun & entertainment rather than only promoting your product in a pure advertisement style. That’s the reason, your targeted audience is more likely to pay attention to colorful animations and videos than static images.

In addition to telling a whole story and promoting your business, animation creates endless possibilities. It shouldn’t be always serious, thoughtful, or realistic, but it can be more imaginative, creative, and entertaining.

You can also show off the personality and character of your brand through some ingenious and clever video ideas.

For example, here is an interesting logo animation created for Google:

5. Your brand can leave a lasting impression:

When you use video animations in a more creative form, you can easily leave a memorable and lasting impression on your audience. No matter if you belong to the real estate industry, or own a restaurant, you can simply give more insight into the purpose and values of your business.

As a result, your customers will have a clear understanding of your business. They can analyze why you are the best service providers and what makes you stand out from the crowd.

For example, if you are an advertising agency, the below animation helps you convince the audience that how efficiently you use social media channels for promotion, branding, generating leads.

Bottom line- Time to connect with the best ads’ agency in Islamabad!

In a nutshell, animations are the most powerful tools that can showcase your products and services using a modern and innovative approach, especially if you are considering the best ads agency in Islamabad then things get further easier and simpler!

Hence, if you need to connect with more potential customers, and want them to remember you for long, then it’s essential to connect with the most reliable animators who can help you drive more conversions through creatively designed ads and animations.

Cashing On Advertisement Appeals

While tapping away on smartphones and scrolling through the daily news feed on social media apps people come across advertisements. The catchy advertisements are the ones which stick in the mind of the user, whereas the regular or mainstream ads are neglected. 

In order to stick out of a crowd, one must not only have a good product/service but must be able to package it well. This requires a creative mind to attract the consumer in such a way that one glance at the ad should be good enough for them to remember it. 

Bouncing back to basics 

Some of us are fond of the traditional appeal which suggests that we understand the basics of everything. For instance, if you are an advertiser searching for tactics to make your advertisement more appealing, then primarily, you must understand the core necessities. These necessities include knowing your audience, knowing your product or service well, being clear about your unique selling point (USP) and knowing the basic advertising appeal techniques. 

Read The Consumer Mind

Let’s face it, we are well aware of why this happens. It’s because of the fact that we come across so many posts in one day and our brain is only able to retain so much. It’s important for any advertiser to understand consumer psyche. The consumer also categorizes and segments whatever they witness. Some people might not even know that their brain is subconsciously ticking off boxes in their brain, but it happens. For instance, if I were to be a 16-year-old girl, web surfing, I would categorize my searches based on my interest, offers and deals and quality of the products or services appearing as pop-ups. 

The consumer doesn’t appreciate a one-trick pony. This means that you must be unique in your approaches. The way you present your product or service must be in a creative and original way. 

One of the ways to go down this road is to connect with the consumer by keeping a relatable element in your advertisement. Whether it may be a static post, an animated cover or a DVC (Digital Video Commercial), you must understand the best way to present is. That best way can be a human touch, proximity element, emotional connect or much more. 

Also Read: Creation Of Animated Infographics:

Appeals 

There are many appeals which are used by advertisers to attract their consumers to purchase their good/service. At first, advertisers would mask their appeals. However, nowadays audiences are smart enough to identify such appeals. And knowingly, they get attracted to such ads. 

Let’s take a look at the basic appeals which are mostly used in Pakistan.  

• Emotional Appeal; Shan Commercial Ad

This ad released in 2018 targeted the pathos appeal by using their slogan #OneBiryaniOneFamily.

Released in Pakistan, the advertisers of this ad has indeed done their homework on their target market. Where regular advertisers would sell this product by targeting the female of the house, i.e. the usual domestic wife approach, this ad, on the other hand, brought about the concept of bringing a family together via food. Because everybody knows our culture is all about food and families. They used these key points and brought about a human touch just by doing that. 

• Adventure Appeal; Mountain Dew Ad

The ad creators of Mountain Dew do full justice to their marketing strategy. They create ads which make use of extreme sports and how this product helps to eliminate fear and provide courage and energy to its consumer. 

• Fear Appeal; Mortene Ad

This ad uses the approach of targeting the audience by making use of fear. For instance, Mortene is a mosquito repellant so its basic use is of getting rid of mosquitoes. The advertisers have created negative cartoon characters who depict mosquitoes targeting various people and aimed at spreading diseases. And the only thing stopping these creatures is the mosquito repellant, Mortene. This shows their use of fear to attract consumers to purchase their product. 

• Bandwagon, Testimonial and Celebrity Endorsement Appeal; Ariel Ad

One of the most interesting types of appeals is the bandwagon appeal where advertisers make use of the customer mind. They sell goods and services in such a way that incites people into contemplating that everybody is doing it. Since consumers like staying up to date for the world to see, they like the idea of avoiding to become a laggard. So, they go out to purchase that good.  

This ad Ariel uses the chant of “Ariel, who, who”, as their appeal where a large crowd gathers to get the most recommended washing powder, Ariel.  

Another noticeable fact is that this ad makes use of celebrity endorsement and testimonial appeal as well. Where ‘Wasim Akram’, a Pakistani, celebrity cricketer is not only endorsing this ad but also providing its testimony to the public so that it would appeal even more.

Thus its highly important to understand the nature of your target market, their psyche and what makes them tick. Dig deep into your brains and highlight that one point for the audience which would make their scrolling thumb stop on your post. A tip for future advertisers, ‘it’s all about how you present it’.