It is not common for businesses, especially for smaller companies to hire a film production company for promoting their brand. They believe that their website is already running fine, packed with engaging content, and with marketing & promotions, they can achieve everything in their plan. So why should they invest in a film production company and spend tons of money?
Well, that’s not always necessary. Depending on your type of business, video requirements, and other things, a film production company is extremely helpful for your business.
Let’s dive in deeper and know how a film production company is beneficial for your small business.
Types of Videos a Film Production Can Help Create:
There are different types of videos a reliable film production company can help you create. For example:
- Product videos: These videos can simply highlight your product and aim to promote them in front of a wider audience.
- Instructional videos: These types of videos are comparatively shorter and aim to target some specific features of your company so that your customers can learn everything about your business.
- Introductory videos: With these types of videos, you can simply introduce your company and give customers some knowledge about your business.
- Personal videos: These types of videos give a more detailed and insightful look into your business. Your customers can get a review behind the scenes and feel more connected and involved.
Your Company Can Stand Out Against Competitors:
Creating a highly recognized and trustable brand is a real challenge for most business owners and probably a key factor for the growth of your business in 2022.
Therefore, from small to large, every business owner should consider hiring a film production company in Pakistan as the experts can simply help you stand out against the competitors and can show you as a unique brand among others. You can create an identity for your company that can never be forgotten or damaged.
Promotional Videos Help Boost Sales:
There are lots of promotional videos and content that can have a great impact on your company’s reputation. Even a single product video posted on the landing page of your website can boost your sales and revenue.
Your customers are more likely to shop from your brand once they view a promotional or introductory video on your website as they feel more secure and confident, and they trust that the brand is recognized and reputable so they can easily rely on them.
Your Brand Can Have a Wider Reach:
Hiring a film or video production company in Islamabad can allow you to gain wider reach as the company has powerful access to video submission sites such as Meta café, YouTube, and Vimeo.
After that, you can easily share these videos, and thus get some free traffic and leads. At Xdynamix, our experts are specialized in marketing introductory and promotional videos and different content that can help you stand as a proven company in the industry.
You Can Even Raise the Ranking of Your Website:
When your online visitors view your videos on landing pages, the total time they spend on your website ultimately increases which benefits your website. When they spend such a long time on your site and browse other pages and content, it sends signals to search engines that the website is engaging and beneficial. Therefore, your ranking gets increases with time and you start receiving more leads, sales, and customers.
A Video Production Company Helps Build Trust:
If you want to obtain sales and leads for your business, you have to set yourself as a trustable and reputable company in Pakistan so that people can choose you over others in the market. If your customers do not trust you or know you, they will consider somewhere else for their needs.
But when you build trust with your potential customers, you can easily create a long-term and strong relationship with your clients that benefit you in the long run. A Reliable video production company creates videos that are highly interactive and engaging and have strong abilities to ignite emotions.
Once you build trust with your audience and regular customers, they will repeatedly choose you and in fact, recommend you to others which leads to strong recognition in the industry.
These are not the only benefits you enjoy by hiring a film production company for your business. You can build a streamlined reputation and recognition in your industry and could emerge as the strongest company over hundreds of other competitors in the market. A wise investment in a film production company offers long-term benefits.
Make sure you choose a professional company like Xdynamix that has established itself as a remarkable film and video production company in Islamabad. The company has a strong customer base and helps hundreds of businesses grow in their respective fields. If you want to be one of them, consult with our team and explore our services for your improved business growth.
A digital marketing strategy comprises of series of actions that help an organisation or brand accomplish its marketing goals through digital media. These mediums are carefully selected online channels where the company can market its products and services to masses.
According to Richard Rumelt, an organizational theorist, a digital strategy is not extracted from what a company does but in fact it is extracted from what a company doesn’t do on its online platforms. There are three steps to plan out your digital strategy for your brand:
Identify the challenge, the missing element on your online channels that you need to work on.
2) Guiding Principle
Design a policy that gives a direction to deal with the diagnosed challenge.
3) Coherent Actions
Implement a set of coherent actions in order to overcome the challenge and accomplish the desired goal.
In today’s day and age, the digital landscape has evolved greatly and so marketers have to think smartly in order to reach out to their target audience. First and foremost, you need to map out your channels of communication and the number of audience or followers that you have on each platform.
prioritize a list for posting social media content according to the popularity of the medium in the context of your brand and where the customers are engaging with the brand the most i.e. identify the digital touchpoints for your brand. So the Facebook page of your brand can be one single touchpoint while a separate search within Facebook that is relevant to your brand can be another.
Let us introduce you to various touchpoints within your social media platforms that can help you create an effective social media or digital marketing strategy that is consumer-driven, modern and interactive:
Instagram Stories have become a new popular touchpoint for brands and individuals to generate interactions with their followers. Its popularity can be estimated from the fact that now brands think of design strategies for stories that are just put out for 24 hours but ensure to appeal to their followers and create interactions.
A good example, in this case, would be Almas, an apparel store that creates smartphone view friendly Instagram stories that are eye-catching, directs us to the product and are engaging. There are also a variety of apps that you can use to design and animate your brand’s Instagram page stories.
To create further interactions on your Instagram or Facebook stories, you can use a variety of options provided by these platforms such as Q&A box, Quizzes, Polls, & Ratings.
Posting on any of the social media platforms is a common touchpoint for all brands but what makes it unique is how you can transform the same touchpoint into an engagement post that gets your audience in contact with you.
Questions of discussion, opinions, polls, small quizzes, guess & win games, Fill-in-the-blank posts, and prediction posts in times of ongoing sports matches are great ways to get your audience to engage with your social media.
Nowadays, brands such as Garnier hold live sessions with experts and celebrities to discuss the problems that their products can tackle e.g. if Garnier has a hair shampoo, they will be discussing hair problems with experts asking for tips and taking live questions to be answered in real-time along with how their product can be useful for consumers.
As mentioned earlier, search option within a social media platform are a separate touchpoint and in order to appear in top results, use keywords that are common, easy and relevant to your brand which can help its posts appear at the top.
Avoid jargons or very long posts as attention spans have become shorter. Pay great attention to grammar and spellings as nowadays, audiences are more observant and get disappointed if a renowned brand has grammar or spelling mistakes in their social media posts.
Facebook or social groups are another touchpoints where masses can be introduced to your brand through shared posts or posting your brand’s social media page link whenever there’s a query that is related to your product or service.
Instagram and Twitter outreach relies on hashtags so the more you use common yet relevant hashtags to your brand, the more you’ll be able to divert traffic towards your page. You can use the hashtag of the city you’re located in, the country and the general term of the product or service that you are selling.
3D and 360 posts:
Facebook has recently introduced this feature of making 3D post and upload 360 photos & videos. What makes them unique is the interactivity it generates as users swipe and turn their phone to interact with the post. A good example would be Surf Excel which has used this feature to showcase its products in a new manner.
It’s important to incorporate all of these touchpoints in your strategy as in today’s digital age, consumers are more observant yet have small attention spans so brands have to really put an effort in creating appealing interactions through their social media in order to increase the outreach of the brand and its message.
We hope this post and its tips will help you derive your exclusive digital marketing strategy that is effective and interactive.