We all know that film and video production is a challenging process that requires technical skills, creativity, dedication, hard work, and consistency. It is a pretty exciting process but undoubtedly, it is also very daunting especially if you are new to this field.
Making blunders and terrible small mistakes can ruin your whole experience and you often end up with grief and desperation. What’s even worse is, you never know the fact that your videos look very amateur and nobody is showing any interest.
But don’t worry anymore. There are some do’s and don’ts you need to remember for efficient video production. Whether you are new to this or have years of experience, following these do’s and don’ts will surely give you deeper insights into how things should work.
Do’s of Video Production:
Let’s learn some important do’s of video production and find out which one of them you are already following:
- DO have Proper Lighting:
Good lighting is definitely the biggest determining factor for enhancing the quality of your video image. Well-lit subjects shot with even some low-quality camera will give you better results. So, make sure your subjects are not poorly-lit because a high-quality camera wouldn’t even enhance their quality.
- DO have Best Sound:
This is very important to consider. Your viewers won’t tolerate the bad quality sound. They could even skip the entire video and prefer to choose another one due to the poor sound quality. If they are unable to hear properly, why will they continue to watch?
- DO Use a Tripod Stand:
Nobody likes shaky videos after all. If you want to make them interesting, use a tripod stand or maybe some stabilization techniques.
- DO Plan Ahead:
You must need to plan ahead for better results. Create the narration. Plan your shots. And have a proper vision for editing. You also need to scout your location and plan your shoot. The more you plan, the better the results.
- DO Keep it Short and Simple:
If the topic of your video is complex and hard to understand for the audience, like if it’s based on any historical issue, then your video should be 2-hours long. However, most online videos should be short and simple, and won’t exceed 2-3 minutes. According to the length, plan the content and keep things organized & concise.
- DO Vary the Shots:
When you add a variety of shots in your videos, your audience will keep awake and engaged. Make sure you add a different variety of shots such as long shots, short shots, medium shots, and even close-ups
Make sure you use shots that show motion instead of displaying a static image of your subject. You need to edit the shot with a flow and a proper pace in mind. Also, add some soothing or relevant background music, which looks properly balanced and emphasizes the narration or voiceover. It’s also recommended to watch other similar videos to get proper ideas for your own.
Don’ts for Video Production:
Now it’s time to focus on some don’ts for video production and learn what elements are significant to avoid.
- DON’T Take the Audience For-Granted:
Do not take your audience for granted ever. It’s not only your parents or siblings who are watching your video and supporting you no matter what. It’s the whole audience so make sure you please them based on their taste and preferences.
- DON’T Shoot from a Miles Away:
You must have seen some amateur videos in which they shoot from miles away and even the subject gets invisible or unidentified. So, don’t do that ever. Get a close-up of your subject. Always fill the frame properly. Don’t let anything into your frame which distracts from the focus of your scene or subject.
- DON’T Say Everything:
It’s not recommended to say everything in your video when you already have an opportunity to tell the story through engaging visuals. If you can show it with various colorful visuals, then you don’t have to say it. Why? Because it would make your video more engaging and glue your audience to their seats.
- DON’T Be Too Static:
Do not just show a single person sitting in front of the camera talking and communicating with the audience. Add different subjects who are discussing things with each other. It won’t bore your audience and keep them engaged.
Hopefully, the above do’s and don’ts will help you create an awesome video for your next project. But if you think that these are too complicated to follow, you can always take the help of a film and video production company in Islamabad that takes pride in creating stunning videos for their clients. Whether you want to create a music video, a TV commercial, or just want some online editing, the team will help you with everything you want.
In case, you want to learn how to make your videos look more professional, check out this article for further information.