If video animations are still not part of your marketing strategy, then change your strategy!
Yes, this is true.
Because the fact is, animations have gained a lot of momentum in past few years.
Now you cannot encourage more audience engagement without creating effective animations that zest up your communication and explain your business well than any other strategy in the marketing world.
Well, I know some of you may argue that animations are only useful in Facebook marketing as the platform gives more weightage to videos as compared to images.
But the reality is different. Not only Facebook, but all the channels and marketing specialists consider animations a ‘shining star’ for your business’s success. Especially 2D and 3D animations look like an elegant piece of art in the whole marketing landscape.
To prove the fact, research says that more than 65% of people are visual learners and 53% of people engage with your business after watching a 3-5 second animated video.
If you are still wondering why animation can hugely engage people more than static images, then here are a few reasons highlighted by our animators at Xdynamix Media Communications.
- Animations grab the audience’s attention:
Do you know what element makes your animations special? It keeps your audience awake, attentive, absorbed, and captivated.
The reason is, all internet users do not have long attention spans. They just spend a few seconds scanning each image or video content.
But when you cleverly use animation in your content, it evokes the audience’s emotions. You can easily spark communications with interested users and make them follow your story or read the whole content.
Moreover, people never react well to intrusive marketing ads. They just assume them a loud useless noise. However, in the case of animations, people like to pay more attention as compared to long video ads that just promote their products or services.
Here is a fine example of Google Doodles animation. This cute thing makes people want to click, isn’t it?
- It helps narrates your story:
Among all the best attributes, I like the way how animation beautifully brings complex ideas into a life that static images or videos cannot.
Just imagine, your powerful characters can talk, walk, fly, and do what not?
With such animations, you can simplify the process, narrate your story, and explain difficult processes easily.
I think the addition of any powerful narrative component to the story is an extremely helpful tool. When you get the help of talented animators, you can bring your ideas to life as animations act as purely a great storytelling mechanism that helps people get familiar with and understand everything you want to convey.
It evokes people’s emotions and makes a strong connection between business and customers.
We have seen the most effective animations first paint a picture of any complicated issue which can then be solved efficiently by the product promoted by the business. It is the best tried and tested advertising method that has powerful impacts on conversion rates.
Like the below animation is conveying a message that how people are trapped inside of their homes due to Covid19. So, everyone should use particular software for video conferencing.
- Animations improve your conversion rate:
When people visit your website and see video content or any other interesting animation, they are more likely to click and spend minutes on your site than simply bouncing back.
Another interesting fact is, more than 60% of the audience love to take further action after watching an animation, whether it’s filling out a contact form, calling a professional, or sending a live chat message.
Especially if you are taking the help of animations and videos just to explain some important features of your products, then your audience may take interest in watching the video than reading the long paragraphs of text. This allows your message to spread across the right audience and generate an effective two-way communication process while informing the reasons to choose your services
Adding an effective call to action at the end of your animation is also the best technique to drive people to take more action.
- Animations are fun & entertainment:
Just like animated cartoons and movies grip children’s attention through moving characters and colorful content for boosting more fun & entertainment, marketing strategies are also subjected to apply the same tricks using interesting business animations.
Because these short moving videos look like the best source of fun & entertainment rather than only promoting your product in a pure advertisement style. That’s the reason, your targeted audience is more likely to pay attention to colorful animations and videos than static images.
In addition to telling a whole story and promoting your business, animation creates endless possibilities. It shouldn’t be always serious, thoughtful, or realistic, but it can be more imaginative, creative, and entertaining.
You can also show off the personality and character of your brand through some ingenious and clever video ideas.
For example, here is an interesting logo animation created for Google:
- Your brand can leave a lasting impression:
When you use video animations in a more creative form, you can easily leave a memorable and lasting impression on your audience. No matter if you belong to the real estate industry, or own a restaurant, you can simply give more insight into the purpose and values of your business.
As a result, your customers will have a clear understanding of your business. They can analyze why you are the best service providers and what makes you stand out from the crowd.
For example, if you are an advertising agency, the below animation helps you convince the audience that how efficiently you use social media channels for promotion, branding, generating leads.
Bottom line- Time to connect with the best ads’ agency in Islamabad!
In a nutshell, animations are the most powerful tools that can showcase your products and services using a modern and innovative approach, especially if you are considering the best ads agency in Islamabad then things get further easier and simpler!
Hence, if you need to connect with more potential customers, and want them to remember you for long, then it’s essential to connect with the most reliable animators who can help you drive more conversions through creatively designed ads and animations.