DIGITAL MARKETING IN THE ERA OF COVID-19
The outbreak of Covid-19 has affected our lives and multiple businesses across the world in unprecedented ways. Marketing spends and activities of many brands have reduced, including various digital marketing initiatives. People are finding out all the possible ways to deal with this pandemic. Digital marketing during coronavirus crisis has become a little challenging for digital marketers to find a way to help their business grow. We can see all over social media how the government and the public are spreading awareness and talking about safety guidelines. As human lives and safety is the top priority of the world. Business organizations have joined hands with the government asking people to stay in their homes and do social distancing.
Consequently, Businesses have faced a significant impact as the economy has hit one of its biggest lows.
Some of the worst-hit industries are:
• Hotels & Restaurants
• Consumer Electronics
• Poultry & Seafood
• Offline Entertainments
• Banking & Finance
• Oil & Gas
In this article, we will talk about how digital marketing during coronavirus crisis can help you grow your business. People are spending more time online now more than before. Currently, a quarter of the world’s population is under COVID-19 lockdown. So, the brands need to carefully define their digital marketing strategy and find sensitive ways to communicate during this time. Here are a few plans you might find helpful for your digital marketing.
Interact with your customer base on Social Media platforms
The coronavirus outbreak all over the world has imposed a life threat to everyone. We are all taking as many precautions as possible. The pandemic has resulted in complete lockdown across the globe. People cannot go out to meet their friends or interact with anyone. Hence, it is basic human decency to get in touch with your customer base and check how they are doing. It is time to show empathy to your customers and everyone around you and help out as much as possible. Digital marketing during coronavirus crisis through social media interaction can make your brand stand out during such a difficult time.
Online presence of your business
Since everyone is sitting at home, the world has gone online. People are mostly on the internet as they have got nothing else to do except household chores. So, here you have to make sure that your business is available online to the mass audience. People are looking for entertainment and information on the internet. If you think digital marketing, well, the reason is apparent, anything online in the present moment shall be consumed more now than ever. Now is the time to step up your game and increase your reach through different marketing strategies. It is the best time to take advantage of digital marketing during the coronavirus crisis.
Though some people have been talking about the demise of email marketing for years now, it’s still one of the best conversion channels that drive results. As marketers will turn to the online medium, the email noise will increase, if you’re sending out emails to customers explaining how your business is addressing the crises. Then make sure the information is relevant and use the opportunity to differentiate yourself. Ensure your customers know that you are open for business. Reach out to your customers individually by sending those personalized emails, newsletters. Messaging at this time will undoubtedly play a crucial role in defining your relationship with your customers going forward.
Content Marketing & SEO
Anything online right now will be consumed more than ever before. This is the time You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs), so your business can be easily found.
Help the Society with your brand.
This is one of the most significant and most essential points to make when it comes to digital marketing during the coronavirus crisis. In such a challenging time, people will remember brands with the good deeds they did during an emergency. Many companies have helped Society in many ways, such as donating to government food banks, giving free products such as medical supplies, sanitizers, and providing paid leave to their employees. This is the time to be generous and show your care for the people and not be commercial. Hence, with proper digital marketing services, you should also think of ways to help those in need during this crisis to make an extraordinarily positive impact on the market.
Video Marketing nowadays is considered as influencer’s marketing. Video streaming platforms have increased by 60% on Youtube. Video marketing can be used for everything from building customer to promoting your brand, services, or products. Now, it is perfect for leveraging video marketing and producing some influential content that highlights your brand.