Case Study

NASDAQ (IPO Launch) Video

Client

Founded in 1993, Super Micro Computer, Inc (Supermicro) emphasizes superior product design and quality control to produce highly reliable mission-critical servers that maximize price performance ration for its customers.

Challenge:

Supermicro was about to embark on a new chapter as they make their initial Public Offering (IPO). The deadline was soon approaching for that big day marketing tools where need for the launch.One of the deliverable was a video that would play on the NASDAQ building in New York for the world to see. The pressure was on xdynamix to create a piece that would capture all the supermicro is and does, while dealing with strict video requirements and tons of windows and very high video resolution requirement.

Result:

The result was a 30sec. Spot utilizing the “we are..” tag stating what Supermicro stands for with their vast array of products, services, and impact on the environment.The video was so well received that Supermicro used it at trade shows and presentations.